Instead, you need to talk to your recipients like you’ve known them for years.Ĭhubbies are our favorite example of a brand that beautifully illustrates this principle.Ĭheck out this personal subject line from an email our colleague Rikke received recently: Today, however, it’s no longer enough to address a recipient by name directly in the subject. Whether you’re looking for curiosity subject lines to drive more opens or promotional subject lines to launch new products, we have you covered.Īdding a person’s name in an email’s subject was once considered the be-all of personalization. In Part 1, we’ll share our favorite email subject lines by type.
